Jonathan Hoffman got his start in traditional advertising. He cut his teeth with Leo Burnett, McCann, and Starcom. Over the years, he's evolved into a leader in the branded video space, with a heavy emphasis on creating dynamic and engaging branded video Today, he's working with Philo Media in Chicago, using modern tools to create authentic, meaningful connections between people and brands. You can follow him on Twitter here. In this episode, we discuss: The state of traditional advertising. The promise of augmented reality and video-driven apps. The future of consumer-produced content. Show notes are available at ObsessedShow.com.