Caffeine CEO Ben Keighran on building a new social broadcasting platform.

The rise of mobile technology and social platforms has created a massive shift in the way we consume, interact with, and share media. Today's consumers expect deeper and more meaningful interactions, specifically with content creators and streamers. Enter Caffeine, the social broadcasting platform connecting users, streamers and publishers to share live broadcasts of gaming, sports and live entertainment.

In this episode of Greymatter, Caffeine CEO and Co-Founder Ben Keighran and Greylock Venture Partner John Lilly discuss building a sustainable business model, what to look for in strategic partnerships, and what's next for the future of live broadcasting.