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Integrating Content into Netflix, HBO & other SVOD Services -- Greg Isaacs // BEN Group

Integrating Content into Netflix, HBO & other SVOD Services -- Greg Isaacs // BEN Group

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Integrating Content into Netflix, HBO & other SVOD Services -- Greg Isaacs // BEN Group

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
21 minutes
Released:
Mar 14, 2020
Format:
Podcast episode

Description

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 1 of our conversation, Greg is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Show NotesConnect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 14, 2020
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.