30 min listen
Integrating Content into Netflix, HBO & other SVOD Services -- Greg Isaacs // BEN Group
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Integrating Content into Netflix, HBO & other SVOD Services -- Greg Isaacs // BEN Group
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
21 minutes
Released:
Mar 14, 2020
Format:
Podcast episode
Description
Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 1 of our conversation, Greg is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Show NotesConnect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 14, 2020
Format:
Podcast episode
Titles in the series (100)
Using Content & SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics) by MarTech Podcast ™ // Marketing + Technology = Business Growth