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    Why SVOD Integrations are more effective than TV advertising -- Greg Isaacs // BEN Group

    Why SVOD Integrations are more effective than TV advertising -- Greg Isaacs // BEN Group

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Why SVOD Integrations are more effective than TV advertising -- Greg Isaacs // BEN Group

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    22 minutes
    Released:
    Oct 31, 2018
    Format:
    Podcast episode

    Description

    Sponsored By Knit. Click to get your free consultation today. Today we revisit part 2 of our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, Greg gets specific about why SVOD integrations are more effective than TV advertising. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

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    Released:
    Oct 31, 2018
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.