If you don’t know how to write, you will not win on the internet.

Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success.

About Greg Isenberg
Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Connect with Greg!

Twitter https://twitter.com/gregisenberg 

LinkedIn https://www.linkedin.com/in/gisenberg/ 

Podcast https://theroomwhereithappens.co/ 

Late Checkout https://latecheckout.studio/ 


Mentions

"30 for 30" Course by Dickie Bush and Nicholas Cole https://www.ship30for30.com/ 

“Write of Passage” course by David Perell https://take.writeofpassage.school/ 

Community Empire https://www.communityempire.co/ 


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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.