This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions. 
Listen For, 

The solutions Gupta brought to Spotify (and why).

Should B2B companies care about the creator economy?

What did COVID do to Content?

How Tech companies need to approach Media today (to overcome diminishing returns)


Plus, check out Mayur’s ‘Oxygen, Water, Food’ model to help you prioritize and manage your marketing teams.
Who Is Mayur Gupta? 
He was the first-ever Chief Marketing Technologist at Kimberly Clark, Global VP for Growth & Marketing at Spotify, and Chief Marketing Officer at Freshly. After spending the first half of his career in tech and product management, he shifted towards the core tenets of modern marketing (Growth, performance, data science, brand, creative, and storytelling).

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Links:
Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar
Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan
Muyur Gupta, https://www.linkedin.com/in/mayurgupta77/

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network