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OpenAI Agents 2.0… Is This The End Of Google Search?

OpenAI Agents 2.0… Is This The End Of Google Search?

FromMarketing Against The Grain


OpenAI Agents 2.0… Is This The End Of Google Search?

FromMarketing Against The Grain

ratings:
Length:
25 minutes
Released:
Feb 22, 2024
Format:
Podcast episode

Description

Will A.I. Agents kill traditional browser based search?
Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology.

Mentions

Ben Tossell and his daily AI news letter Ben’s Bites: (https://bensbites.beehiiv.com/subscribe)

Adept - An AI company focused on creating an AI teammate for everyone: (https://www.adept.ai/)

Selenium - A popular testing tool for web applications: (https://www.selenium.dev/)

Perplexity AI - A company disrupting the core Google search business: (https://perplexity.ai/)


Time Stamps:

00:00 Kieran shares wild parenting stories, OpenAI project.]

04:08 OpenAI evolving to execute work on your behalf.

07:01 Large language models have limited long-term value.

11:19 Sales reps use automation and need improvement.

15:11 Upcoming episodes on agents and disruptions.]

16:11 Google's search success built on feedback loop.

19:48 AI chat products: understanding, building, and ranking.

23:08 Explore how LLMS perceive your brand.


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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Released:
Feb 22, 2024
Format:
Podcast episode

Titles in the series (100)

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!