Why should tech companies be media companies? Kipp and Kieran are joined by Yuliya Bel (CEO and Co-Founder of Notus) to discuss (and debate) the importance of investing in good content & distribution, doubling down on the definition of community, answer the question - is community a tool for engagement or acquiring new customers? And more!

Who is Yuliya Bel?
​​founder/CEO of Notus, passionate about cult-like growth and long walks in nature.

Check out Yuliya’s work!

Twitter https://twitter.com/ybelyayeva 

Notus https://getnotus.io/ 


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Links:
Kipp Bodnar, https://twitter.com/kippbodnar 
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.