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The Growth Strategy That Grew Hubspot To +$30 Billion

The Growth Strategy That Grew Hubspot To +$30 Billion

FromMarketing Against The Grain


The Growth Strategy That Grew Hubspot To +$30 Billion

FromMarketing Against The Grain

ratings:
Length:
36 minutes
Released:
Feb 27, 2024
Format:
Podcast episode

Description

Ep 203.

How did Hubspot implement a marketing demand funnel that grew the company by billions?

Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel.

Mentions

The Office, UK https://www.amazon.com/The-Office-BBC-Season-1/dp/B0014412H6


The Office, US https://www.nbc.com/the-office/about



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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Released:
Feb 27, 2024
Format:
Podcast episode

Titles in the series (100)

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!