How do you make a marketing plan when you don’t have the final say, your community does? Kipp and Kieran are joined by Matthew Howells-Barby (CMO of Decentralized Games) to discuss the difference between being a web 2 vs. web 3 marketer, the community of ownership, what marketers need to learn to succeed in web 3, and more!

Who is Matthew Howells-Barby?
CMO @ Decentral Games, previously VP @ HubSpot. Investor and advisor in web3.

Check out Matthew’s work:

Decrypting Crypto Podcast https://open.spotify.com/show/6zramVU9gIBnVmGbqxRjfR?si=c693a23aaa1f4cd1&nd=1 

Twitter www.twitter.com/matthewbarby 

LinkedIn www.linkedin.com/in/matthewbarby/  


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Links:
Kipp Bodnar, https://twitter.com/kippbodnar 
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.