What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value props, and more!

Things Mentioned:

Ryan Air’s tweet mocking crypto boys https://twitter.com/Ryanair/status/1525083159725056002


Salem Ilese, Crypto Boy songwriter & artist https://twitter.com/salemilese 

Packy McCormick’s newsletter “Newton’s Alchemy” https://www.notboring.co/p/newtons-alchemy?s=r


Rand Fishkin showcasing Spark Toro & Followerwonk’s power https://twitter.com/randfish/status/1525984071158931456 

David Meerman Scott, author of “Newsjacking” https://twitter.com/dmscott https://www.newsjacking.com/ 


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Links:
Kipp Bodnar, https://twitter.com/kippbodnar 
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.