42 min listen
Leaning in to the new hybrid work model with Greg Ryan of Canon USA
FromThe Next CMO
ratings:
Length:
37 minutes
Released:
Apr 29, 2021
Format:
Podcast episode
Description
In this episode of The Next CMO podcast, Kelsey and Peter speak to Greg Ryan, Vice President of the Corporate Planning Center for Canon Information & Imaging Solutions about: How Canon stays true to their near century old brandInnovating products to serve the changing needs of their customers during the pandemicMarketing through a partner networkLeaning in to the opportunity of the new hybrid work environment where every company is now a multi-location companyTargeting based on age of company vs. size of companyAnd selling physical products through immersive digital experiencesin other words, we covered a lot of groundLearn more here:About Greg: https://www.linkedin.com/in/gregorytryan/About Canon: https://www.usa.canon.com/internet/portal/us/homeThe latest on Canon Information and Imaging Solutions merging with Canon USA: https://www.usa.canon.com/internet/portal/us/home/about/newsroom/press-releases/press-release-details/2021/20210401-corp/20210401-corp Enjoy the episode
Released:
Apr 29, 2021
Format:
Podcast episode
Titles in the series (100)
The Next CMO Book with authors Peter Mahoney, Scott Todaro, and Dan Faulkner: In this episode, we hear from the authors of a great new book called "The Next CMO: A Guide to Operational Marketing Excellence." The title probably sounds familiar because it was written by our co-host, Peter Mahoney - along with two other co-authors and Plannuh executives Scott Todaro and Dan Faulkner. Peter, Dan, and Scott discuss the key points of the book, which is designed to be a guide for marketing executives to help them lead operationally excellent marketing teams. The book should be read by CMOs as well as marketers who are earlier in their careers. While supplies last, you can get a free copy of the book at the link below: https://info.plannuh.com/the-next-cmo-a-guide-to-operational-marketing-excellence by The Next CMO