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CPG and Why The Best AI Projects Start with a Business Problem
CPG and Why The Best AI Projects Start with a Business Problem
ratings:
Length:
38 minutes
Released:
Apr 9, 2024
Format:
Podcast episode
Description
Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first. For Further Reading: https://www.digitalcommerce360.com/2024/02/29/kellogg-spinoff-kellanova-doubles-down-on-digital-transformation-and-commerce/https://www.adexchanger.com/content-studio/ais-impact-on-cpg-advertising-a-game-changer-for-achieving-business-goals/https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/https://www.mmaglobal.com/datt/consortium-for-ai-personalization
Listen on your favorite podcast app: https://pod.link/1715735755
Listen on your favorite podcast app: https://pod.link/1715735755
Released:
Apr 9, 2024
Format:
Podcast episode
Titles in the series (16)
Introducing: Decoding AI for Marketing: AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for. Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays. by Decoding AI for Marketing