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Why Marketers Have a “Seat at the Table” in the Growth of AI
Why Marketers Have a “Seat at the Table” in the Growth of AI
ratings:
Length:
33 minutes
Released:
Nov 21, 2023
Format:
Podcast episode
Description
Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation.“Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments.For Further Reading:MMA Study: https://www.mmaglobal.com/documents/data-maturity-20-2023-vs-2021MMA Study: https://www.mmaglobal.com/documents/state-ai-marketingGenerative AI’s Act Two from Sequoia Capital: https://www.sequoiacap.com/article/generative-ai-act-two/
Released:
Nov 21, 2023
Format:
Podcast episode
Titles in the series (16)
Introducing: Decoding AI for Marketing: AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for. Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays. by Decoding AI for Marketing