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AI Will Infinitely Improve Localization
AI Will Infinitely Improve Localization
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Length:
42 minutes
Released:
Dec 5, 2023
Format:
Podcast episode
Description
Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond. For Further Reading: https://time.com/6290940/ai-travel-industry/https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/what-ai-means-for-travel-now-and-in-the-future
Released:
Dec 5, 2023
Format:
Podcast episode
Titles in the series (15)
Introducing: Decoding AI for Marketing: AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for. Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays. by Decoding AI for Marketing