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How AI is Helping Us Understand and Streamline Messy Customer Data
How AI is Helping Us Understand and Streamline Messy Customer Data
ratings:
Length:
34 minutes
Released:
Mar 12, 2024
Format:
Podcast episode
Description
Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience. For Further Reading: https://amperity.com/companyhttps://www.attentive.com/blog/end-of-third-party-cookies#:~:text=In%20preparation%20for%20a%20cookieless,been%20a%20slow%20death%2C%20though.https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers
Listen on your favorite podcast app: https://pod.link/1715735755
Listen on your favorite podcast app: https://pod.link/1715735755
Released:
Mar 12, 2024
Format:
Podcast episode
Titles in the series (15)
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