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What Walmart is Learning About Marketing Tech and AI
What Walmart is Learning About Marketing Tech and AI
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Length:
42 minutes
Released:
Feb 27, 2024
Format:
Podcast episode
Description
Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers. But large companies also come with complexity, and complexity is exactly what Saleel Sathe deals in every day. He’s the vice president of performance marketing at Walmart and has a bird’s eye view on all the ways technology and AI are being adapted at the company. He shares the lessons he’s learned there and from previous roles at Uber and eBay about implementing new technology effectively for internal teams and external customers. We talk about the future of SEO and GenAI, the end of the cookie, the best ways to measure and predict, making a better, more addictive app for the company, and more. For Further Reading: https://adage.com/article/digital-marketing-ad-tech-news/12-ad-leaders-planning-cookieless-future/2393006https://www.adweek.com/performance-marketing/walmarts-saleel-sathe-explains-how-the-countrys-biggest-retailer-aims-to-get-even-bigger/
Listen on your favorite podcast app: https://pod.link/1715735755
Listen on your favorite podcast app: https://pod.link/1715735755
Released:
Feb 27, 2024
Format:
Podcast episode
Titles in the series (17)
Introducing: Decoding AI for Marketing: AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for. Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays. by Decoding AI for Marketing