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    MediaMonks is Pushing Marketing Boundaries with AI

    MediaMonks is Pushing Marketing Boundaries with AI

    FromDecoding AI for Marketing

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    MediaMonks is Pushing Marketing Boundaries with AI

    FromDecoding AI for Marketing

    ratings:
    Length:
    42 minutes
    Released:
    May 21, 2024
    Format:
    Podcast episode

    Description

    Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmented generation, and streamlining workflows.For Further Reading: Learn more about WesleyWesley ter Haar, Founder, Media.Monks AI Keynote at the BI Marketing LeadershipA Conversation With Bing’s Chatbot Left Me Deeply UnsettledWesley ter Haar on the difference AI makes to creative contentAlphaGo - The Movie | Full award-winning documentaryBurger King Takes "Have It Your Way" to the Next Level, Offering Guests The Chance to Win $1 Million for Their Ultimate Whopper® CreationThe Actual Possibility of AI – Wesley ter Harr and Vinny Rinaldi, Head of Analytics, The Hershey Company, presented a case study based on real in-market AI programs to drive in-store sales effectively at POSSIBLE 2024
    Listen on your favorite podcast app: https://pod.link/1715735755
    Released:
    May 21, 2024
    Format:
    Podcast episode

    Titles in the series (17)

    Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.