17 min listen
The data you need to measure B2B growth with Ole Dallerup
The data you need to measure B2B growth with Ole Dallerup
ratings:
Length:
20 minutes
Released:
Jan 27, 2021
Format:
Podcast episode
Description
From your website and CRM to paid platforms and social media, there is so much data available to marketers.
But despite all this data, it’s still frickin’ hard to understand what drives revenue.
That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth.
Tune in to learn:
What data you should collect to understand B2B growth
What key metrics you should pay attention to
Typical reports a B2B company should have
How B2B data is different from B2C data
Some limitations of Google Analytics in B2B cases
Links:
Follow Ole on Twitter: https://twitter.com/oledallerup
Dreamdata.io: https://dreamdata.io/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
But despite all this data, it’s still frickin’ hard to understand what drives revenue.
That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth.
Tune in to learn:
What data you should collect to understand B2B growth
What key metrics you should pay attention to
Typical reports a B2B company should have
How B2B data is different from B2C data
Some limitations of Google Analytics in B2B cases
Links:
Follow Ole on Twitter: https://twitter.com/oledallerup
Dreamdata.io: https://dreamdata.io/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
Released:
Jan 27, 2021
Format:
Podcast episode
Titles in the series (72)
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