B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs?
In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively.

Watch our SuperSummit sessions in full for more. 

Learning points from the episode include:

00:00 – 03:41 The top changes in B2B measurement
03:41 – 05:53 The current landscape of B2B measurement 
05:53 – 09:17 Which KPIs businesses are focused on
09:17 – 11:46 What new privacy regulations mean for measurement
11:46 – 13:46 Why data pipelines give businesses a competitive advantage 
13:46 – 17:43 Advice for businesses around measurement
17:43 – 18:32 Why now is the time to build first-party data
18:32 – 19:54 Why you may need to revisit your ROI goals


Important links and mentions:Emily Gustin / LinkedInAleksander Cardwell / Supermetrics