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    Contextual advertising: How it works and why you should try it with Ned Dmitrov

    Contextual advertising: How it works and why you should try it with Ned Dmitrov

    FromThe Marketing Intelligence Show

    Start listeningView podcast show

    Contextual advertising: How it works and why you should try it with Ned Dmitrov

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    28 minutes
    Released:
    Jul 27, 2022
    Format:
    Podcast episode

    Description

    In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn:

    What contextual advertising is and how it works
    Contextual vs. behavioral advertising
    Some examples of contextual advertising
    How to create, run, and measure contextual advertising

    Useful links:

    Follow Anna on Twitter and LinkedIn
    Follow Supermetrics on Twitter and LinkedIn
    Released:
    Jul 27, 2022
    Format:
    Podcast episode

    Titles in the series (72)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.