In this episode, Steve Fretzin and Adam Greco discuss:Having the data in order to know how to improve. Evolution of web (now digital) analytics. The analytics you want to track on your website. Working with someone best understanding your analytics.  Key Takeaways:Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are trying to reach. Analytics and testing can be used to gain more tract and to get more people to take the action you want them to take. If you have the right web developer, they can add a couple of lines of code on your website to make it easy to pull the analytic information.  "Every click that people make is a way that they're communicating to you, as a firm, what they're interested in." —  Adam Greco Connect with Adam Greco:  LinkedIn: https://www.linkedin.com/in/adamgreco/Twitter: https://twitter.com/adamgrecoBlog: https://amplitude.com/blog/author/adam-greco Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.