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How to analyze qualitative data with Peep Laja

How to analyze qualitative data with Peep Laja

FromThe Marketing Intelligence Show


How to analyze qualitative data with Peep Laja

FromThe Marketing Intelligence Show

ratings:
Length:
22 minutes
Released:
Mar 10, 2021
Format:
Podcast episode

Description

In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition.
You'll learn:

How Peep used early user feedback to narrow down Wynter’s product positioning
How you can analyze your qualitative data
What questions marketers should ask to get useful insights from their customers, especially when the company is still at an early stage

Links mentioned in the show:
Follow Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/
Wynter: https://wynter.com/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
Released:
Mar 10, 2021
Format:
Podcast episode

Titles in the series (72)

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.