17 min listen
Most of your problems are due to (a lack of) Marketing Data Governance
Most of your problems are due to (a lack of) Marketing Data Governance
ratings:
Length:
40 minutes
Released:
Jul 27, 2023
Format:
Podcast episode
Description
Most marketing data problems are masquerading as data governance problems.
If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process.
Without a good governance strategy, data becomes a liability rather than an asset.
In this episode, we discuss how you can build a marketing data governance strategy and improve trust in your data.
If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process.
Without a good governance strategy, data becomes a liability rather than an asset.
In this episode, we discuss how you can build a marketing data governance strategy and improve trust in your data.
Released:
Jul 27, 2023
Format:
Podcast episode
Titles in the series (72)
How marketers can think like an analyst with Khrystyna Grynko by The Marketing Intelligence Show