40 min listen
Marketers: Here’s How You Handle Your Data Problem
Marketers: Here’s How You Handle Your Data Problem
ratings:
Length:
23 minutes
Released:
Mar 8, 2023
Format:
Podcast episode
Description
Everybody says they want to be data-driven. But with so much data at your disposal these days, if you aren’t driven by the right data for your business goals, it can just as easily lead you down the wrong road. Today, I’m speaking with Leigh Anne Bentley about “the data problem” and some of the other marketing challenges she’s had to tackle as Chief Marketing Officer at Leaders Credit Union. She shares the insights she gained overcoming these challenges and tips on how marketers in any industry can overcome theirs, too.Join us as we discuss:The similarities and differences between marketing at a bank vs. a credit unionHow Leaders Credit Union are improving the member experienceThe data problem and what is missing from the modern marketing toolkit
Released:
Mar 8, 2023
Format:
Podcast episode
Titles in the series (29)
How To Deepen Member Relationships Through Effective Marketing: Not all credit unions can be the largest player in the market or have an unlimited budget—but credit unions that can fine-tune their message to specific target markets can produce great results regardless of their size. DeLynn Byars is the Senior Vice... by Business To Human