33 min listen
Unlocking First-Party Data Challenges
ratings:
Length:
28 minutes
Released:
Jan 11, 2024
Format:
Podcast episode
Description
In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. Phil Rist, EVP of Strategy at Prosper, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics.Later, Alexa Bennett, content marketing manager at Vericast hops on with Matthew to discuss the company’s NXTDRIVE software, which could be the solution that marketers need to tackle this challenge. Join Us as We Discuss:Challenges in first-party data collectionWhy taking a human approach is desirable and effectiveHow NXTDRIVE could solve marketer challenges
Released:
Jan 11, 2024
Format:
Podcast episode
Titles in the series (29)
The Value Behind Customer Data Platforms: The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer. David Raab is the Founder of the CDP... by Business To Human