Not all credit unions can be the largest player in the market or have an unlimited budget—but credit unions that can fine-tune their message to specific target markets can produce great results regardless of their size.DeLynn Byars is the Senior Vice President of Marketing at First South Financial Credit Union, a member-owned, federally insured financial institution serving over 60,000 members worldwide. DeLynn has over 25 years of experience working in the industry and in this episode, talks with us about marketing challenges that she faces at First South.Join us as we discuss:The opportunity indirect loan customers represent to credit unionsThe obstacles to convert these indirect customers to fully engaged membersWhat is missing from the marketing toolkit ecosystemDeLynn’s advice for credit union marketers    For more information on becoming a member of the Marketing Association of Credit Unions: https://www.macnetwork.org For more information on Mid South Therapy Dogs: https://www.midsouththerapydogs.org