Carrie Hartin is president of sales solutions and services at MCI USA. Carrie lives in Baltimore, Maryland.  At MCI USA, she leads a team that generates revenue for more than 40 associations across the U.S. They provide a wide range of customized sales solutions—in media, sponsorships, training programs, and more.  Topics covered: Dealing with current revenue challenges.  The changes over the years in what marketers are looking for—from ad sales to multi-channel approaches.  The speed of content and the ability to update and change content very quickly.  The challenge of mapping out a member experience that connects a variety of content and resources. Solutions to the challenge of creating more content with fewer internal resources.  The mindset needed to move your association content forward.  Engagement as the currency of today’s advertising marketplace.  A few tips on how to move your digital-first plan forward right now.  How providing revenue for associations gives them financial freedom to do more to meet their mission.  How to develop unique partnerships between your association and marketers/advertisers.  Why it’s important to be nimble and able to pivot.  Resources: WeAreMCI.com Access the free Ultimate Event Marketing Guide from MCI.(MCI will publish a revenue recovery guide in fall 2022, so look out for that soon.) MCI on LinkedIn Carrie on LinkedIn Email your Association Station topic and guest recommendations to melanie@meledits.com. Diversity is a plus!