Getting noticed today is easier than at any point in human history, but standing out is harder than ever. So let’s cover how to truly embrace your unique unicorn self and differentiate yourself in the market.  Today’s guest, Matt McWilliams, is a four-time affiliate manager of the year. He helps online business owners leverage the power of affiliate partners to grow their email lists and revenue… and he helps affiliate partners tap into a new stream of revenue. Matt got started only knowing the bare basics and built his very first affiliate program from scratch out of necessity – 18 months later his business was earning over a million dollars per month. Entrepreneurs and companies such as Tony Robbins and Dean Graziosi, Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ryan Levesque, Lewis Howes, Shutterfly, Michael Hyatt, and Jeff Walker have trusted Matt to run their affiliate programs and coach their teams. In this episode, Matt is covering a host of topics that help you monetize your true talents, stand out in a distraction-filled world and become a better digital marketing assistant. Listen for Matt’s valuable tips on: Four proven ways to differentiate yourself  Keeping lead magnets quick and simple Questions to ask to get clarity on your passions and niche Tapping into existing relationships with your audience Especially as a digital service provider, people aren’t going to wait around patiently for what you have to offer. You need to capture attention to get your message out into the world. Affiliate marketing at its core is building an audience who trusts your opinion and that’s why it’s a core module inside my Unicorn Digital Marketing Assistant School.    Grab your copy of Matt’s new book: Turn Your Passions into Profits* this is my referral link   Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the program here. You can also save your seat Michelle’s Copy that Converts Clinic here.      Connect with Matt McWilliams: Facebook: @MattMcWilliams Website: mattmcwilliams.com Download Freebie: Free report to find the top 100 affiliates in your industry   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services