There is no difference between creating content for paying clients and publishing content for public consumption; marketing is an essential component for both avenues. If a coach wants to build their own business rather than coaching within an existing community or company, then they must be intentional with their marketing strategy in order to create a community built on connection and authenticity which are necessary to developing trust with clients. Many coaches believe that they must possess an aptitude for content creation and proficiency for sales before they can successfully market their business; however, the confidence they are seeking comes from taking action; it’s experiential, not conceptual.

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