Coaching is the kind of business that will reflect what is put into it. Even though it’s a new industry, and the standards of integrity are still being shaped, it’s important to demonstrate seriousness and legitimacy. Coaches who take steps towards furthering their training are more likely to find success within their business because, once their skills are built, they can coach anyone – even clients who need help in areas in which the coach struggles.
The process of building a coaching business will filter out those whose intentions are not service-based. As a business model, it is a difficult option if someone’s intention for pursuing it is solely financial. And from an ethical standpoint, clients should be able to trust their coach is genuinely interested in helping them achieve their goals.
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