As an industry, coaching is in its babyhood; while there are organizations that provide training and credentials, there is not yet a consensus on a standard of ethics. Thus, it is incumbent upon active coaches who are pioneering the industry to be mindful of whether their interactions with potential clients are conducted in an ethical manner. These encounters will impact whether someone views future prospects to be coached in a positive or negative light. This is why permission and agreements are the two biggest elements of getting into a conversation that could lead to a coaching relationship. Focusing on these aspects creates an opportunity to provide genuine value because coaches can listen for components of challenges or goals. Asking the potential client if they would like help in those areas demonstrates a desire to provide service and allows space for the client to move forward with intention.

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