During times of emotional crisis or economic uncertainty, many coaches worry their business will suffer because current or potential clients may feel the need to reduce their expenses. However, these situations often create a greater need for coaches because they can help their clients by providing a supportive and non-judgmental space for them to express their feelings and concerns. While financial turmoil will negatively impact some people’s ability to pay for coaching, others will find immense value in the service because they need guidance most during these times.
Coaches can help clients develop a growth mindset and sense of resilience by encouraging them to identify underlying needs and values. This provides room for clients to see their challenges as opportunities for learning and growth rather than insurmountable obstacles. Coaches can also assist their clients in recognizing their strengths and resources, helping them build confidence in their ability to navigate difficult times and make positive changes in their lives.




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