This week on The Coaches Journey, Dr. Sheri and Faisal discuss the importance of building an online presence as a coach through social media. Faisal highlights the need for a focused and strategic approach to content posting, emphasizing the importance of proactive outreach and engagement with potential clients. The hosts stress the significance of establishing credibility and trust through personalized outreach and relationship-building.
They also address the role of sales in entrepreneurship, dispelling negative connotations and comparing it to the essentiality of water for a swimmer. Sheri shares an example of a coaching community member who excelled in fundraising but struggled with sales in coaching, emphasizing the importance of developing a positive mindset and treating sales as a learnable skill.
The conversation encourages coaches to prioritize outreach and prospecting rather than solely relying on content creation. Building a central platform, like a Facebook group, is recommended for consistently adding value and engaging with potential clients. They stress the importance of taking action, actively engaging in the coaching process, and gathering real-world data to improve skills and grow a successful coaching business.

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