This week on the Coaches Journey Podcast, Dr. Sheri and Faisal delve into the competence hierarchy and its application in coaching, exploring the journey from unconscious incompetence to conscious incompetence, conscious competence, and unconscious competence. They emphasize the cyclical nature of competence and the importance of embracing the learning journey without inadequacy. The hosts also address the challenges faced by professional coaches, including delivering value, understanding sales, and using ethical reverse psychology. They stress the significance of competence in coaching skills and marketing, encouraging coaches to experiment, take risks, and engage in strategy sessions with potential clients. Dr. Sheri and Faisal challenge coaches to conduct substantial strategy sessions, enhancing their skills and providing optimal client support.

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