In this podcast episode, Dr. Sheri Fluellen interviews Ant Hodges, a marketer who also does private coaching. Hodges shares his view of coaching, which he believes is a process that helps people realize that they need to make changes. He distinguishes coaching from training and mentoring, explaining that coaching involves asking questions, training provides skills and strategies, and mentoring involves walking alongside the client. Hodges also shares his journey in coaching and marketing, and the challenges of having a foot in both worlds. He talks about how he transitioned from selling his coaching services based on time to selling based on value and transformation.
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