In this podcast episode, Sheri and Faisal discuss the key strategies for building expertise and reputation as a coach on social media. They stress the importance of being focused and strategic in posting content, highlighting the need for personalized outreach and direct engagement to establish relationships and credibility. Faisal shares his own experience and realization that proactive efforts are essential for attracting clients. The value of building a central platform, such as a Facebook group, is emphasized for consistently adding value and connecting with potential clients. The conversation also addresses the significance of sales in coaching, encouraging listeners to reframe their mindset and view it as a learnable skill. Ultimately, the episode underscores the importance of taking action, seeking feedback, and continuously improving to succeed in the coaching business.

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