37 min listen
#16: In Conversation with Mark Sterne, about Finding the Balance between Print and Digital
#16: In Conversation with Mark Sterne, about Finding the Balance between Print and Digital
ratings:
Length:
31 minutes
Released:
Aug 2, 2023
Format:
Podcast episode
Description
Mark Sterne, who is based in Chicago, is the founder and president of the Print & Marketing Solutions Group. He works with associations and other organizations to improve their marketing ROI and constituent engagement with effective print, fulfillment, digital publications and web-to-print solutions. His focus is to help associations with printing, marketing and fulfillment for their books, magazines, meetings, membership recruitment, renewal and retention programs. In this episode, we talk about: How to find the right balance between print and digital. The importance of knowing your specific audience and their wants. Why some students and younger members like print products. Ways to save costs on print products. How print can help build community among members. Benefits of using direct mail today. Creative ways to use QR codes, which you can personalize and track. Current status of paper availability and supply chain, after the shortage during the pandemic. Resources: Mark’s email address Contact Mark by phone: 847-498-9640 Recommend future Association Station guests, for season 3 in 2024, to Melanie melanie@meledits.com. Check out Melanie’s other podcast for freelancers, consultants and solo business owners: Deliberate Freelancer (free on any podcast app).
Released:
Aug 2, 2023
Format:
Podcast episode
Titles in the series (17)
#2: In Conversation with Randy Ford, Storyteller and Communication Coach: Randy Ford, of Chicago, is the owner of First Story Strategies. He is a writer, storyteller, and communication coach. He creates content at the intersection of people, policy, and progress. His work is supported by his experience working on Capitol... by Association Station