40 min listen
Marketing during tough times: a financial institution's guide to reaching customers
Marketing during tough times: a financial institution's guide to reaching customers
ratings:
Length:
37 minutes
Released:
Apr 20, 2023
Format:
Podcast episode
Description
The financial markets may be in flux, but that doesn’t mean your financial marketing has to be. With a solid plan, your marketing can not just survive, but thrive — even in today’s chaotic times.In this special episode, Lisa Nicholas, VP of Strategy, Financial Institutions, and Stephenie Williams, VP of Financial Services Marketing Product and Strategy, from Vericast join the show to share the best ways banks and credit unions can market themselves to customers and prospects today. Join us as we discuss:Why cost restriction is the number one issue clients face when marketing their businessHow to educate consumers about what’s happening in the banking industryProactively reaching out to customers and working with them to reduce the friction
Released:
Apr 20, 2023
Format:
Podcast episode
Titles in the series (29)
How To Deepen Member Relationships Through Effective Marketing: Not all credit unions can be the largest player in the market or have an unlimited budget—but credit unions that can fine-tune their message to specific target markets can produce great results regardless of their size. DeLynn Byars is the Senior Vice... by Business To Human