In this episode of The Anonymous Marketer, host Nick Bennett sits down with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation centers around the challenge of driving revenue growth within existing enterprise accounts, particularly in businesses where salespeople view themselves more as account managers than lead generators.Davidson shares his insights on improving the relationship between marketing and sales teams. He emphasizes the importance of open communication, citing an example of a dedicated Slack channel where sales can provide direct feedback on lead quality. This proactive approach, he suggests, fosters trust and collaboration, ultimately benefiting the lead generation process.The discussion concludes with Davidson offering advice to marketers struggling in a predominantly account-focused model. He encourages creativity in marketing strategies, especially when dealing with existing customers, as this can lead to unique opportunities that competitors can't replicate. The episode serves as a valuable resource for marketers seeking to enhance their lead generation and sales collaboration efforts.Special thanks to our sponsors:DirectiveGoogle