36 min listen
Bottom-of-funnel Tactics for B2B That Actually Work
Bottom-of-funnel Tactics for B2B That Actually Work
ratings:
Length:
38 minutes
Released:
Mar 19, 2024
Format:
Podcast episode
Description
In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics. Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and services. The discussion covers the misconception of the marketing funnel's obsolescence, advocating instead for a nuanced approach that treats content as a dynamic resource library rather than rigid funnel stages. They also explore the power of storytelling in product showcases and customer success stories, highlighting the need for empathy and value-driven content that positions the reader as the hero of their journey.
Released:
Mar 19, 2024
Format:
Podcast episode
Titles in the series (72)
Your Personal Brand is a Result of Being Consistent by The Anonymous Marketer