In this episode of TOP CMO, we sit down with Brooke Cunningham, the trailblazing CMO at inRiver. Brooke shares her valuable insights into the world of Product Information Management (PIM), its impact on sustainability, and its role in large-scale e-commerce. We dive deep into the power of partner marketing and the creative ways it can overcome resource constraints, especially in periods of economic uncertainty.
Moreover, Brooke emphasizes the importance of being an authentic leader, nurturing trust, and fostering high-performing teams in an environment of rapid change. We also touch upon the importance of rapid response thought leadership and keeping content fresh and relevant. Join us for this riveting conversation as Brooke unravels her journey in the marketing realm, offering a treasure trove of wisdom and actionable strategies. Whether you're a marketing newbie or a seasoned professional, this episode promises to arm you with the knowledge to navigate the dynamic landscape of marketing. Tune in now!