In this episode of TOP CMO, we're joined by Jill Cress, a seasoned marketing strategist with over 30 years of experience. Jill delves into the intricacies of tax marketing, sharing invaluable insights from her journey at H&R Block. From understanding client perspectives to the role of life moments in tax situations, Jill covers it all.
Tune in to learn how H&R Block leverages its 70-year legacy to offer peace of mind and maximum refunds, guaranteed. Jill also discusses the brand's successful shift from traditional TV to online video, its targeted approach to Gen Z, and its innovative collaborations, like the Spotify tax return playlist.
Whether you're a marketer looking to understand audience segmentation or someone curious about the evolving landscape of tax services, this episode is a treasure trove of knowledge. Don't miss out on Jill's expert tips on building trust, delivering confidence, and experimenting with new platforms for maximum impact.