34 min listen
EP 39: Robin Saitz, Rockwell Automation - 'Beyond Product Sales'
FromTOP CMO
ratings:
Length:
36 minutes
Released:
Aug 18, 2023
Format:
Podcast episode
Description
In this episode of TOP CMO, we delve deep into the transformative world of marketing within tech-centric organizations. Join us as Robin Saitz, CMO of Rockwell Automation, unveils the challenges and triumphs of narrating a brand's evolution in an engineering-led landscape. Discover the power of storytelling, the significance of integrated campaigns, and the pivotal role of marketers in shaping a company's journey. It's not just about selling a product anymore; it's about crafting a compelling narrative that resonates. Tune in and redefine what you know about tech marketing.
#topcmo #rockwellautomation #marketing #leadership #business #cmo #podcasts
#topcmo #rockwellautomation #marketing #leadership #business #cmo #podcasts
Released:
Aug 18, 2023
Format:
Podcast episode
Titles in the series (72)
EP 8: Cindy White, Mitek - 'The Power of Persona' by TOP CMO