31 min listen
EP 66: Mandeep Khera, SecureAuth - 'From Contact to Contract'
FromTOP CMO
ratings:
Length:
24 minutes
Released:
Apr 19, 2024
Format:
Podcast episode
Description
In this episode of TOP CMO, host Ben Kaplan sits down with Mandeep Khera, the Chief Marketing Officer of SecureAuth, to explore the shifting dynamics of the buyer's journey in the digital age. Mandeep discusses how today’s buyers are increasingly well-informed and often make decisions long before they engage with sales teams. Learn how SecureAuth leverages this trend by tailoring marketing strategies that meet informed buyers where they are, emphasizing the importance of accurate and accessible information. Mandeep also sheds light on the evolving role of CMOs in shaping business strategy and the impact of AI and personalization on future marketing practices. Dive into a conversation that blends practical marketing insights with broader discussions on the importance of adaptability and innovation in a rapidly changing landscape.
Released:
Apr 19, 2024
Format:
Podcast episode
Titles in the series (70)
EP 3 : Louise Barber, DHL by TOP CMO