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EP 48: Melissa Grady Dias, Cadillac- 'Boldness in Branding'

EP 48: Melissa Grady Dias, Cadillac- 'Boldness in Branding'

FromTOP CMO


EP 48: Melissa Grady Dias, Cadillac- 'Boldness in Branding'

FromTOP CMO

ratings:
Length:
36 minutes
Released:
Nov 17, 2023
Format:
Podcast episode

Description

In the latest episode of "TOP CMO," host Ben Kaplan sits down with Melissa Grady Dias, the Global Chief Marketing Officer at Cadillac, to delve into the dynamic world of automotive marketing and the unique strategies behind one of America's most iconic luxury automobile brands. This episode offers a fascinating look into how Cadillac, a brand synonymous with success and luxury, is navigating the evolving landscape of consumer preferences and digital marketing.

#TOPCMO #Cadillac #MarketingInnovation #LuxuryAutomobiles #Podcast #marketing
Released:
Nov 17, 2023
Format:
Podcast episode

Titles in the series (69)

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.