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Cadillac Electrified

Cadillac Electrified

FromTo The Point with Marcus Amick


Cadillac Electrified

FromTo The Point with Marcus Amick

ratings:
Length:
14 minutes
Released:
Sep 20, 2022
Format:
Podcast episode

Description

Cadillac certainly seems clear about its future product strategy, which shines through in the all-electric Cadillac Celestiq. But how is the American luxury brand working to position itself, from a marketing perspective, in the shifting world of luxury? This episode of To the Point tackles that question, as Cadillac looks to attract more consumers to the brand.Our Guest: Tony Johnson [Director of Marketing, Cadillac]
Released:
Sep 20, 2022
Format:
Podcast episode

Titles in the series (46)

We cut through all the noise to discuss what matters most, driving the world of automotive sales.