11 min listen
Cadillac Electrified
ratings:
Length:
14 minutes
Released:
Sep 20, 2022
Format:
Podcast episode
Description
Cadillac certainly seems clear about its future product strategy, which shines through in the all-electric Cadillac Celestiq. But how is the American luxury brand working to position itself, from a marketing perspective, in the shifting world of luxury? This episode of To the Point tackles that question, as Cadillac looks to attract more consumers to the brand.Our Guest: Tony Johnson [Director of Marketing, Cadillac]
Released:
Sep 20, 2022
Format:
Podcast episode
Titles in the series (46)
5. Understanding Lifestyle in the World of Automotive Retail by To The Point with Marcus Amick