Legendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K president Colleen DeCourcy tells us. Even as her own business adapts to financial and cultural strains, DeCourcy and her team have been guiding brands from Nike to Coca-Cola to Uber in selecting the right messages in a turbulent world. Meshing an economic goal with an emotional message has never demanded more creativity. Brands should take a stand, she argues, but not on everything.Want more Wieden+Kennedy? Check out our episode with Phil Knight: http://listen.mastersofscale.com/PhilKnight_WKRead the full transcript at mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX