Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, brands and agencies worldwide. She hasn’t had a conventional advertising career, having spent over 10 years as a film maker and in television. Chaka was recruited by ITV to set up and ECD their first in-house creative agency, production company and design studio. She has worked on countless brands including McDonalds, Boots, Coca Cola & more.Watch the McDonalds ad.Talking points:
Celebrating Campaign Creative Leader of the Year
Getting rejected 200 times before breaking into the industry
Setting up ITV’s in-house creative department
Learning production techniques at ITV
How to make great work on a budget
What its like being a global Executive Creative Director
Helping others being successful
Getting industry acclaim and audience success for McDonalds
Where the ‘raising your arches’ idea came from
System1 Test Your Ad scores for McDonalds Raise Your Arches
The subtle branding for McDonalds that stood out
The challenge of casting eye brow raising
How Raise Your Arches became a Tik Tok sensation
The state of diversity and inclusion in the industry
How advertising doesn’t reflect the society we live in
Treating diversity with the same passion as new business
Telling one persons story well
The diversity dividend of representative advertising