Dr Iain McGilchrist is a psychiatrist, writer, and former Oxford literary scholar. McGilchrist came to prominence after the publication of his book The Master and His Emissary, subtitled The Divided Brain and the Making of the Western World. His work formed the basis of Orlando Wood's books on advertising, Lemon and Look Out.Timestamps00:00 - Intro01:09 - Iain McGilchrist background06:05 - Hasn’t the myth of the right and left brain been debunked12:48 - The changes in society based on right brained dominance16:36 - Are we seeing a left to right brained shift in society today?22:10 - How are the big discoveries made?24:39 - How understanding attention could change the world26:34 - How the left and right brains do things differently29:19 - Is attention crested by us or the world around us?31:18 - Can we train ourselves to be more right-brained?35:13 - AI asks Iain a question37:13 - How did Orlando Wood connect with Iain McGilchrist45:02 - Orlando’s most profound piece of Iain’s work